Best UGC Strategy for Meta Ads and TikTok Ads
Running ads on TikTok and Meta is one of the fastest ways to scale a business. When you find an ad with a good ROAS (Return On Ad Spend), it can bring in consistent revenue for a long time.
But to get profitable, you must test multiple ad variations.
Big companies—even TikTok itself—create 200+ variations of one ad to find the highest performer. Once they find a winner, they put large budgets behind it.
A Simple Testing Strategy for DTC Brands
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Start with 10 ad variations
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Spend 2× your customer lifetime value on each ad
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Pick the top 1–2 winners
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Scale those ads and increase budget
Some winning ads can generate $100,000 to $1,000,000 in revenue before they stop performing.
Most brands aim for at least 4:1 ROAS, though this depends on your margins.
Where to get high-performing UGC ads?
Streetinterviewvideos.com (Brand Launch Media) offers:
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Influencer-style UGC with different actors
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Comedic skits
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Man-on-the-street interview videos
These formats give you plenty of variations to test and improve ROAS.
Whatever type of ad you need, you can browse packages at streetinterviewvideos.com, or book a call with Brand Launch Media if you want them to handle both the creative and the media buying.