Street interview video FAQ.

Street interview videos are quoted per project. Most brands book a full shoot day that produces 20+ edited ad variants plus post-production. The quote scales with four factors: format (scripted, unscripted, or hybrid), deliverable count, location and travel, and turnaround speed. Book a 15 min call and we will give you a quote then and there as well as a clear scope of work.

Every package includes edited vertical 9:16 videos, captioned and uncaptioned versions of each, the raw footage to re-cut later, ad-account-ready exports with consistent filenames, one-year paid ad-usage rights for TikTok and Meta, and on-camera releases for any actors used.

Yes. A deposit at signing, balance due before delivery. Full project terms (milestones, usage terms, and any rush surcharge) are confirmed on the kickoff call after you sign off on the scope.

Scripted converts faster for cold paid acquisition because the hook and brand message land the same way every time, which makes it easier to scale in an ad account. Unscripted has a higher trust ceiling and longer ad-account durability because real strangers read as social proof. Most brands start scripted for a reliable hero ad, then layer in unscripted for trust-led campaigns and repositioning. Unscripted works very well in general, but for service-based and B2B businesses scripted gives more control over the responses.

UGC creator videos often look fake, and viewers don’t trust inauthentic influencer-style content. Street interview videos use real people reacting in public, which reads as far more authentic. Both are pillars of a well-rounded Meta ads campaign, but we have found street interview videos perform significantly better.

Instead of hounding old customers for video testimonials, or worse hiring actors to fake them, street interview videos let you collect 20+ real testimonials from authentic strangers in a single shoot day. The trust signal is immediate.

Start with one decision: scripted (actor-led, brand-controlled) or unscripted (real strangers, highest trust). A 15-minute call then locks the goal, platform mix, hook lanes, and timeline. We script or design the questions, cast, shoot vertical-first on real streets, and deliver ad-account-ready cuts in as little as 5–10 days. You do not need a finished script or concept to start.

Get more usable creative per shoot day instead of paying per individual video. One street interview shoot produces 20+ edited variants plus raw footage with the option of multiple hook openings, so cost-per-usable-asset drops sharply versus commissioning creators one video at a time. Scripted is the most budget-efficient path to a scalable hero ad.

Yes. B2B SaaS founders, fintech, and service brands run street interview and interview-led video regularly. Without a physical product we use screen captures, live demos, or pure question-led interviews. The format works in B2B because credibility comes from a real person on camera, not from showing a box.

Most scripted street interview projects go from brief to first cut in 5–10 days. Unscripted runs 7–14 days because we deliberately over-shoot and over-edit to surface the strongest real reactions. Bigger or multi-day campaigns can run up to 21 days. Rush turnaround is available for launches and seasonal pushes. Give us the deadline and we plan around it.

Yes. We write the questions, refine your prompts, and pre-test multiple hook lanes before the shoot. The script stays at the level of questions and beats, not full talent dialogue, so on-camera delivery still reads as native. You approve everything before we shoot a frame.

The best-fit brands are performance-led teams that need consistent volume creative for paid social: DTC and e-commerce, beauty, food and beverage, mobile apps and games, B2B SaaS, fitness, dating, finance, events, and local businesses. The common thread is wanting video that reads as native content, not a polished commercial.

Both, on different shoots. Scripted street interviews use cast actors who deliver questions and answers in a real-feeling way. Unscripted street interviews use real strangers stopped on the street with no script. Actors when brand-message control matters most; strangers when the trust ceiling matters most. We help you pick on the kickoff call.

Yes. Most product-based campaigns ship product to us before the shoot for taste tests, demos, on-camera reactions, or in-frame placement. We confirm the shipping address and timing on the kickoff call so the product is on set the day we film.

Yes. Apps, SaaS, services, agencies, financial products, and concept-led campaigns all work without anything physical to hand the on-camera subject. We use screen captures, live demos, or pure question-led interviews instead.

Yes. Raw footage is included on every package. Your team can re-cut and repurpose the files for almost anything: paid ad variants, organic social, internal use, agency hand-off. The one restriction is AI avatar creation of the on-camera talent, which is not permitted. Paid ad-usage rights run for one year from purchase.

Yes. Every video ships both captioned (burned-in, for sound-off viewers) and uncaptioned (so you can add platform-native captions yourself). Both versions are included by default on every project.

Hook variations are available as a paid add-on, not included by default. Each variation is a genuinely distinct opening (different question, different on-screen text, different first-frame visual), so your media buyer has real test material rather than minor variations of the same idea. Pricing scales with the number of hooks and is confirmed in your scope of work.

Yes. Paid TikTok ad-usage rights are included on every package for one year from purchase. Deliverables are exported with TikTok-native specs (vertical 9:16, captioned, hook-first edit) so the files drop straight into the ad account.

Yes. Paid Meta ad-usage rights (Facebook and Instagram, both feed and Reels) are included on every package for one year from purchase.

Yes, both paid and organic usage rights are included for one year from purchase. The format and edits are primarily built for paid ads. The same files can be repurposed for organic social as supporting content, but the production is optimized for the paid feed first.

The script is produced as written, so there are no free revisions for personal preference or a change of mind. If we make an error against the approved script, we fix it at no charge. Minor grammar and vocabulary adjustments may be made during production. A different script, concept, or talent is a new order.

We film primarily in New York and Los Angeles, both deep enough markets to cast real strangers, secure real environments, and book licensed locations on short notice. We also accommodate specific events and brand-requested locations case by case (additional travel and permit costs apply).